Justin Gerdes writes in a Forbes (3/29, 929K) piece, "If there is a lament that unites energy efficiency and clean energy advocates, it is to bemoan the upfront cost of energy efficiency and solar upgrades. Even in California, which has done as much as any government in the world to save its residents energy over the last 35 years, convincing consumers to proactively invest in improvements that save energy is not easy." Therefore, a new proposal seeks to "create the nation's first statewide on-bill repayment (OBR) program for energy efficiency and renewable energy upgrades to be financed entirely by third parties."
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